Death of Subscription: Activision’s hubris

The problem is no one asked the developers “how can we improve our game in a way that can make money after the game has been purchased?” but rather by someone from the publisher asking “how can Call of Duty continue to make money after it’s been purchased?” This is a real problem not just in the games industry but for any industry where business takes precedent over design. This isn’t to say that Activision was wrong to try to further monetize their franchise, they were simply wrong in not working more closely with the developers. The assumed that simply because they had a large and reliable audience that people would get the service. But in order to understand why subscription services are dying in general you have to look at their birth.